With bloggers and influencers becoming a prime source of marketing for brands these days, a lot of people are jumping on the bandwagon. However, with changes in Instagram, and things such as ‘shadow-banning’ being discussed, it’s no wonder we’re struggling with how to grow our blogs and social media accounts.
Back in March I wrote a post all about Instagram promotions (which you can read here!) and I discussed the results of a one week trial using the sponsorship on one of my images. I won’t spoil the results too much, but in general I didn’t find it thaaaaat great, and the engagement I received from it wasn’t anything special.
I decided that at some point I’d try out the Facebook promotion for one of my Facebook Page posts at some point using a similar budget, and then compare the results. For some reason, I received £10 credit from the ol’ Facey-B to use on Facebook post sponsorship (seriously no idea why…) and below is the post I shared. It was basically 2 photos from a blog post of mine with a link to the blog post.
MY SPONSORED POST
For my trial I used £10 to target my post to women aged 13-30, and only in the UK. I boosted the post for 7 days and started it on a Sunday evening. Your posts are originally sent to Facebook for approval and are usually signed off and start within a few hours.
ORGANIC REACH (how many people saw the post from organic, non-paid shares/views) – 875
PAID REACH (how many people saw the post that weren’t following my Facebook page) – 1,575
POST LIKES – 41
POST SHARES – 1
PHOTO CLICKS – 12
LINK CLICKS – 3
So far, not TOO bad, but is it really worth it? Let’s compare to my Instagram results. I LOVE me a good table.
Bit shit really. I always thought more people generally engage with links on Facebook posts (I always click on funny links on FB, whereas Instagram is just looking at photos). The results are a bit poor, and considering I spent slightly more on the Facebook promotion and got worse results than my Instagram one, it’s not something I’m going to shout about. I mean, over £3 per blog post click?!?!
To be honest, I was expecting way better results from the Facebook promotion, and I’m definitely going to stick to my guns with free methods of blog post/image sharing – and you should to! Unless you’ve got more than perhaps £30 to spend on that sorta thing, it’s definitely not worth it!
It would be great to know if any of you have tried either paid method, and whether you recommend either/both/neither! Let me know in the comments!
& of course don’t forget to come and say hi on my Facebook page!